Gener8 is an app and browser that empowers its users to take control of their data and earn rewards for sharing it. I began freelancing with Gener8 just before they were featured on BBC's Dragon's Den in 2021. Following their successful funding round, the company has evolved from a browser extension to a full-fledged browser, and later launched their app in 2022. While I’ve contributed intermittently over the years, Gener8 has been my sole client since 2022, where I’ve focused primarily on product design.

Gener8 has consistently leveraged gamification techniques to engage users and incentivize data sharing. I developed a tiered reward system designed to motivate users to contribute multiple sources of data, enhancing their overall experience and encouraging greater participation.

Gener8 wanted to upgrade it’s referral system to include users receiving a gift and not just points. I designed a flow that allowed the user to easily refer their friend, and then keep track of how many friends have connected.