Gener8 Labs is a B2B company that specialises in collecting and selling proprietary data sets. The data, gathered through the Gener8 app and browser extension, is anonymized and then used in an intuitive tool that empowers non-technical clients to make data-driven decisions. I was responsible for designing the website and then bringing it to life using Webflow, ensuring a seamless user experience that clearly communicates the value of their data solutions.
Case Study / Website design and build
The goal of the website was to showcase how Gener8 Labs can support businesses with its data streams and tools. The design process also served as a key brand-building exercise, as the Labs brand was still in its early stages. I collaborated closely with Gener8's creative director to define the site's look and feel, and then built the site using Webflow.
Case Study / Referrals
Gener8 wanted to upgrade it’s referral system to include users receiving a gift and not just points. I designed a flow that allowed to user to easily refer their friend, and then keep track of how many have connected.
